Role of Sales Team in the Fashion and Textile Industry

Role of Sales Team in the Fashion and Textile Industry

Sales and marketing roles in the fashion and textile industry involve selling and promoting products to retailers, brands, or suppliers. Sales job holders were traditionally called sales representatives but sales executive has become one of the most popular terms in current use, entailing business-to-business liaison within the trade. Sales executives can be employees of manufacturers, suppliers, brands, or wholesales or can operate as agents. Sales responsibilities can be partly office-based but usually travel extensively to see customers and visit the companies whose ranges they sell. In this article, we discuss the Role of a Sales Team in the Fashion and Textile Industry.

Job Responsibilities for a Sales Representative as a Sales Team in the Fashion and Textile Industry:

A Sales Representative is responsible for selling their company’s products. Some basic duties and responsibilities for a sales representative are….

  1. He has good sales and negotiation skills
  2. Know and be enthusiastic about the products being sold
  3. Advising ability for his/her clients on the best products to meet their needs
  4. Knowledge about geographical area or product type
  5. Ability to work well alone.
  6. Need to travel to factories and other offices to visit clients and production lines.
  7. Also have good literacy, numeracy, and IT skills
  8. Educational background must be needed in the related course.
Liaison between sale roles and other roles within the fashion and textile industry
Fig: Liaison between sale roles and other roles within the fashion and textile industry:

Most sales roles within fashion and textile involve:

  • Liaising with customers, buyers, designers, merchandisers, and technologists.
  • Liaising with designers, merchandisers, and technologists within the company by whom they are employed.
  • Presenting fabric and garments ranges at meetings and trade fairs.
  • Increasing and maintaining sales.
  • Sales agents also provide information to customers regarding:
  • Production and delivery lead time
  • Price per garment or price per meter.
  • Fabric width, consumption (For textile)
  • Construction, quality, and wash & care instruction
  • Minimum order qualities.

Sale agents usually quote list prices for fabrics and these can be negotiable when an order is placed. Fabric prices may or may not include delivery and the sales agent should clarify whether the price per meter quoted is:

  • FOB (Free on board)
  • CIF (Including carriage, insurance and freight)

The sales team always promotes its own brand and products to retailers. Their responsibility is to deliver a brand message to the consumer. In the Fashion and textile industry, the sales team liaises with other departments.

Role of Sales Team in the Fashion and Textile Industry

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